Communication is important in our daily living to pass information to another person. However, students study to acquire a communications degree to learn better ways to disseminate information. Hence, learn the importance of acquiring a degree in communication, the jobs in the communication field, and their salaries.
Good and effective communication is an important tool in every industry. This is because it will help the firm to achieve productivity and maintain strong working relationships at all levels. Employers that communicate properly usually build trust amongst employees. When this happens, there is always an increase in productivity, output, and morale in general.
On the other hand, poor communication in the workplace brings about a lack of motivation among the staff and a decrease in productivity.
Over the years, people out there always think that acquiring a communications degree is not worth it. However, a degree in communication will land you several jobs which you cannot think of.
What is communication?
Communication is the act of sending and receiving information between two or more persons. The person sending the information is called the sender, while the person receiving the information is known as the receiver.
The information that is passed includes facts, ideas, concepts, opinions, beliefs, attitudes, instructions, and even emotions.
The categories of communication include:
- Verbal Communication: face-to-face, telephone, radio or television, and other media.
- Non-Verbal Communication: body language, gestures, how we dress or act, where we stand, and even our scent.
- Written Communication: letters, e-mails, social media, books, magazines, the Internet and other media.
- Visualizations: graphs, charts, maps, logos, and other visualizations.
What are the types of Communication degrees?
There are four types of degrees in communication. They include:
- Associate Degree in Communications
- Bachelor of Communications
- Master of Communications
- Ph.D. in Communications
Associate Degree in Communications
For you to acquire an associate degree in communications, you will have to complete 60 credit hours. Its equivalent is two years of coursework.
Meanwhile, you’ll learn how to perfect your writing and speaking skills. In addition, you will get to know about the leading communication theories, the history of mass media, and some of the technical skills that the work required.
Acquiring an associate degree in communication is an excellent way to start if you wish to move into a four-year program. In the same vein, it can be a direct pathway into an entry-level position. For example, acquiring a communications degree at a community college can help you to secure a job opportunity as a broadcast technician, a production assistant, or as a copy-editor for a marketing firm.
The courses that you will take during the associate degree program in Communications include:
Bachelor of Communications
The standard degree in communication for anyone seeking a career in media, broadcasting, marketing, journalism, or public relations is the bachelor’s degree.
The bachelor’s degree in communication requires 120 credit hours and the duration it will take to complete is four years.
Additionally, this four-year communications degree offers you the opportunity to study more advanced courses including interpersonal relations, brand management, and linguistics. The program will require you to spend a lot of time working on both your written and verbal communication skills.
Below are the courses that a student will take in the bachelor’s program:
On the other hand, we have two types of bachelor’s degrees in Communications. They include a BA in Communications and a BS in Communications.
The bachelor of arts (BA) in communications is the standard degree for most students seeking a profession in writing, marketing, promotions, journalism, or public relations. In acquiring this degree, the student will pursue an education in communication theory together with a selection of humanities courses.
The bachelor of science (BS) in communications deal with technology and science which modern communication uses. This is actually the ideal pathway if you’re seeking a career in production, sound engineering, or as a broadcast technician.
Master of Communications
A master’s in communications degree makes students to sharpen their technical writing and presentation skills. It is also good for students that wish to become a university professor in the field.
Similarly, it is also good for someone that wishes to become a media or communications educator as the person may live in a state that requires a master’s degree just to sit for a teaching certification exam.
However, a master’s degree program in communications can help to boost your credentials for jobs in communication. A master’s degree can help you to enter directly in fields like journalism, public relations, or marketing.
However, there are two types of master’s degrees in Communications. They include a master of arts (MA) in communications and a master of science (MS) in communications.
The master of arts (MA) in communications is the more popular advanced degree in communication. It offers a continuous focus on the theoretical and applied use of communication in real-world settings.
The master of science (MS) in communications offers a greater focus on scientific research methods in design, analysis, and leveraging of statistical data in various aspects of communication and some of the technical dimensions of the technologies that modern communication uses.
Below are the courses that a student will take in the master’s program:
Ph.D. in Communications
A Ph.D. in communications will require you to focus majorly on conducting research and completing a dissertation in a specialized area of interest.
Meanwhile, your aim is to create research that shows your understanding of conventional wisdom while also adding some new observations to the field.
In addition, you will have to work closely with a tutor as you carry out this research. Upon completion of the Ph.D. in communications, you will qualify you to instruct on your chosen area of specialization such as mass media, journalism, public relations, and at the university level.
Finally, this degree will qualify you to work for research institutes, think tanks, or advocacy groups dedicated to causes like journalistic freedom, brand/consumer relations, and privacy protection.
What is the importance of a communications degree?
The knowledge, understanding, and skills that a student acquires by studying communication will help the person become a valued asset in organizations, politics, families, and multinational corporations.
Additionally, Communication graduates appreciate how communication cuts across contexts and situations; it is the relational and collaborative force that constructs the social world.
Furthermore, communications can help students to take advantage of their creative mind at the end of their careers and immerse them in different fields of study. This will now allow them to discover what they would like to do professionally. Other careers simply can not help you experiment with subdomains in the same way.
What jobs can I secure using a degree in Communication?
I know that right now, you’ll be thinking if a communications degree can be useful or if you can secure good jobs with it. Well, your degree in communication can be the key to one of many challenging and exciting jobs in the media and communications field.
The jobs that a degree in communication will fetch you will be classified according to the various communication degrees.
Associate degree in Communication jobs
An office manager organizes the basic functions of an office environment. These functions include scheduling meetings, ordering office equipment and maintaining facilities.
Customer Service Representative
A customer service representative serves as a liaison between senior management and corporate clients. In other words, this personnel identifies the needs of both parties and maintains a productive relationship between them.
Executive assistants usually answer the telephone calls, organize documents, prepare reports, filter visitors, and schedule meetings. Additionally, they facilitate the interactions between their business leaders, their managers, and their clients.
A sales associate works in retail environments, interact with customers, operates cash registers, answer questions, and act as a public face for retailers.
This personnel uses his/her communication skills to determine the client’s needs and interacts with them in a complacent and respectful manner.
Technical writers create manuals and other support materials that help the general public understand complex technical information.
Moreover, they need proper knowledge of effective communication and great writing skills so as to excel in this role.
Bachelors degree in Communication jobs
Communication specialists create and maintain the relationship of an organization with the public. They can engage in producing press releases, managing news production, maintaining public relations, and defining social media strategies.
Public Relations Specialist
Public relations specialists concentrate majorly on the relationship of an organization with the public. They strive to maintain a positive public image.
Additionally, they may be responsible for creating more specific image strategies and tasks including writing speeches and creating press releases.
Marketing Communications Specialist
Marketing communications specialists coordinate the public communication strategies of an organization with a focus on marketing to manage customers’ relationships.
They also promote an organization at events, develop marketing strategies, coordinate promotional materials, produce marketing copies, and organize social media efforts.
Web Content Writer
Web content writers create digital articles for blogs, websites, social networks, email, and other digital communication channels. They must have strong verbal and written communication skills so as to develop quality and interesting contents.
Social Media Specialist
Social media specialists help companies to create strategies for online platforms such as Facebook, Twitter, and Instagram. These professionals have to be aware of the evolution of social networks because the techniques to reach consumers are constantly changing.
Master’s degree in Communication jobs
A Communications Director is responsible for organizing and managing most aspects of the communication strategy of an organization. In general, the supervision of many other employees. Administrators focus less on the individual aspects of communication strategies as a whole and often communicate with other leaders.
Marketing Communications Manager
D oversee marketing strategies and develop plans to increase the market share of their organization. In general, responsible for the most important aspects of a company’s marketing strategy. They can conduct market studies, carry out the market analysis process and initiate the last call for pricing and budgeting strategies.
Public Relations Manager
Public relations managers are responsible for maintaining the public image of the company. Usually by leading a team of public relations specialists. Their tasks may include organizing press conferences and answering questions from the public. As well as developing public relations strategies and writing speeches for company executives.
Senior copywriters develop ideas for advertising campaigns. As well as dictate most of the written voice of the organization. They often exercise editorial functions, supervising young editors to help them develop their writing skills.
Community Relations Manager
Community relations managers strive to develop and maintain relationships of the organization with community members, rather than just consumers. Just as public relations managers, they interact with the media to create a positive public image of their organization. These managers often oversee charitable contributions and corporate volunteering programs.
Jobs with a Ph.D. in Communications
Research fellows usually work with experienced investigators conducting research on communication concepts.
Being employed in colleges and universities, post-secondary professors have the highest level of knowledge in their field. At the beginning of their careers, professors usually spend more time teaching and training future communication professionals. Little by little, as they progress and their permanence, most of the professors devote most of their energies to research in communication.
Experienced senior researchers devote their energy to new research in the field of communication. Therefore examining the effectiveness of existing practices and exploring new approaches to communication through qualitative and quantitative research. Researchers can use in universities, research centers, non-profit organizations or private companies.
Public Relations Director
Public relations directors are in charge of the overall strategy of communication of the company. They also direct global public relations strategies and allocate tasks to lower-level employees.
Chief Communications Officer
The chief communications officer is in charge of all the communications of an organization. Every other communication executives report to the Chief Communications Officer. The CCO ensures that the general message of a company is always constant in all communication channels and within the organization.
Acquiring a degree in communications will help you immensely to communicate effectively with people.
Many persons think that the degree is not that valued. However, you can see from this article the lots of jobs and salaries in the field of communications.
If you wish to be involved in the media, a bachelor’s, master’s or doctoral communications degree will land you promising jobs. In the same vein, you will have the opportunity to climb to the managerial role.
Frequently Asked Questions
Is communication a good career?
Communication offers a lot of career opportunities. Creative professionals enjoy some of the highest job satisfaction rates
What is the importance of communication studies?
Studying communication as a discipline helps to develop critical thinking, problem solving, conflict resolution, team building, public speaking.
What are the fields of communication?
1. Communication studies
2. Cognitive linguistics
3. Conversation analysis
4. Crisis communication
5. Discourse analysis
6. Environmental communication
7. Health communication
8. Interpersonal communication
How much money do communications majors make?
The BLS reports that advertising manager salaries in the bureau’s 90th percentile earn at least $187,199 per year.
In addition, average annual salaries are $93,880 and starting salaries are around $45,140.
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